Monopolistic competition occurs when you have smaller firms that provide similar products with slight differences competing against one another. They place emphasis on this differentiation in order to draw customers, and to be able to have control over pricing in their market as well.
Monopolistic Competitive Companies
Size:
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Small Company
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Medium Company
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Large Company
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Features:
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Differentiated products
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Big Rock Beer
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Kobo
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Apple
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Control over price
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Crave Cupcakes
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Air Canada
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Starbucks
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Mass advertising
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Atlas Pizza
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Home Hardware
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Nike
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Brand name goods
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Calgary Stampede
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Oakley
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Toyota
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